What can psychology tell us about creating healthy, happy places?
There are millions of people whose lives would be healthier if they only cycled more, yet they don’t – or won’t – do it. And transport is just one of many areas where it can be difficult to help people live better lifestyles – what we see in cycling is also true of diet, or sustainable living.
Here, Professor Ian Walker of Swansea University explores why it can be so difficult to help the public move towards healthier, or greener, lifestyles. Drawing on research that spans how we use cars, bicycles, showers and lightbulbs, Ian explains some of the many psychological influences on our everyday behaviours, explores some of the reasons why change can be difficult, and draws practical lessons on how individuals and organisations can take steps to create healthier, happier and more sustainable communities.
Tickets: Adult £11, Concession £9 Or Double bill with How to break the trans-Europe cycling world record in 10 easy steps Adult £18, Concession £16 see below